Strategic Plan

Mission:   To promote life-long health and fitness in adults through participation in Ontario Masters swim programs.

Vision:  To be the leading resource for adult swimmers of all ages and abilities and to grow participation in the sport of swimming in Ontario.

Goals and Objectives:

  • Promote adult swimming as a means of healthy exercise
  • Promote, support, and facilitate competitions
  • Support and encourage individuals, organizations, and communities to establish new and grow existing Masters swim programs
  • Recruit and support coaches to provide excellent Masters swimming programs
  • Communicate effectively to all stakeholders
  • Foster relationships with key organizations
  • Administer membership services and recognition programmes
  • Financial responsibility and investment into membership growth of Masters Swimming

Core Objective:  Serve and build the membership.